Analisis Perancangan Strategi Pemasaran Menggunakan Metode SWOT Dan QSPM Di UMKM Pempek Lenlin

Starting from the problems experienced by Len-Lin’s Pempek business, where sales did not reach set targets and have a good marketing strategy plan to increase sales. This research was conducted with aim of formulating for these SMEs SWOT QSPM methods. type uses descriptive qualitative methods analysis Business Development Strategies using EFE IFE matrices, IE matrices QSPM. The results this study are in an intermediate position utilizing internal external factors business development total 2.961 2.919. matrix mapping shows that use defensive maintain strategy. From results, there seven alternative strategies can be used or develop business.